Aircall and HubSpot Integration

a man speaking on a phone while working on his computer

Every call an office makes or receives is assigned to a particular stage in the buyer’s journey. This is why the quality of your phone calls — and the remainder of your customer service experience — is so crucial. To provide an exceptional customer experience, your sales professionals and support personnel must be capable of […]

Top 7 Conversion Rate Optimization Techniques

Conversion rate optimization (CRO) is an ongoing process that helps you increase the number of visitors who turn into paying customers or subscribers. It’s key for businesses because this will increase the number of sales made on your website and drive more revenue for your company. You can improve conversion rates by learning the best […]

How To Use Rewards To Improve Customer Feedback

Anticipated Digital Customer Rewards Programs

Customer approval is an undeniably important part of any business. After all, there would be no business without customers. Globally, consumers have high expectations of a business’s customer services. Should you live up to their expectations, they are likely to tell others about their positive experience with your business. Likewise, failing to meet consumer demands […]

The Art of Online Conversion Growth

Are you on a mission to increase your online conversion rate, but have no idea what to do? The average lead conversion rate is just 2.35%, which means the majority of your customers are slipping through your fingers. If you knew how to increase store conversion by just a couple of percent you could double or […]

Why Wix and Squarespace Don’t Get the Results You Want

All Website Builders Are the Same – Right? When a company is starting out, it might seem like the cheapest solutions to get online and get going will be best, but this is one of the most expensive mistakes that a business can make if the proper planning and understanding of marketing isn’t a major […]

Website Rebuild – Does It Make Sense?

Arguably one of the most important pieces of a digital marketing strategy is a company’s website.  Having an effective web presence allows potential customers to find your business when they’re searching online, engage with your brand as they research, and become long-term clients and supporters of your business.  If your website is a brochure rather […]

What is CTR & Why Is it important for my Austin E-Commerce Site?

CTR Strategy It’s one thing to take out ads for your business, but it’s no good if you can’t get people to actually visit your website. That’s why click-through rate, or CTR, is so important. There are more ways than ever to make your digital mark, but you need to know what’s most effective for […]

How To Increase Conversion Rates – An Austin Expert’s Guide

If you have an online presence, you want to make sure that it’s actually doing something for you. You don’t just want them to visit your website. You want them to buy your product. Turning a visitor into a customer is known as a conversion, and Anticipated Digital can help you attract more customers with […]

Importance of UX & UI Design & Driving Conversions with Landing Pages

At their most profound level, both UX (user experience) and UI (user interface) focus on how to improve human experience of systems. Websites designed with UX and UI in mind are shaped and guided by questions like: How do users feel when interacting with sites? How can websites better fulfill and anticipate users’ needs? How […]