How to Scale a Business with HubSpot

There’s a vast difference between scaling and growing your business. Growing means increasing your revenue, expanding your market, and building your customer base. Scaling, on the other hand, is your ability to meet increased demand. Growth by itself says nothing about your capacity to meet customer needs (or even your own). It’s merely a reflection […]

WooCommerce or Shopify?

Ecommerce enterprises traditionally built their own systems to sell their products online. For instance, they would develop a website in-house, get a software developer to integrate the cart and payment systems, and then hire a third-party marketing agency to do the SEO. But with the latest crop of eCommerce platforms, we are fast leaving that […]

What is CTR & Why Is it important for my Austin E-Commerce Site?

CTR Strategy It’s one thing to take out ads for your business, but it’s no good if you can’t get people to actually visit your website. That’s why click-through rate, or CTR, is so important. There are more ways than ever to make your digital mark, but you need to know what’s most effective for […]

SEO Basics – The Ultimate Guide for Beginners

To the unfamiliar, search engine optimization or SEO can feel akin to learning a foreign language. Don’t worry, SEO is more straightforward than it appears, and the benefits of familiarizing yourself with it are incredibly lucrative. If you can successfully integrate SEO principles into your site, you can expect to stand out in search engine […]

Using Search Intent to Boost SEO Performance

Search intent is a commonly ignored aspect of search engine optimization that should attract more attention. Misunderstanding search intent can cause you to go after the wrong keywords, not optimize your sales funnel correctly, and get nowhere in the SERP’s. Getting it right can lead to a dramatic SEO performance boost that gives you a […]

Basics of SEO Explained

SEO text wallpaper

SEO (search engine optimization) is one of the key marketing channels that many businesses rely on for a consistent flow of traffic. The complexity of optimizing for top SERP rankings can be overwhelming. However, in this article, you’ll see that the process can be broken down into a few core digestible chunks. Mastering SEO is […]