Aircall and HubSpot Integration

a man speaking on a phone while working on his computer

Every call an office makes or receives is assigned to a particular stage in the buyer’s journey. This is why the quality of your phone calls — and the remainder of your customer service experience — is so crucial. To provide an exceptional customer experience, your sales professionals and support personnel must be capable of […]

How to Use a HubSpot Dedicated IP to Boost Your Email Send Reputation

a person working on their gmail account in a HubSpot dedicated IP

If you own a business or engage in email marketing, you’ll want your emails to arrive safely in your recipients’ inboxes. The last thing you want is for them to end up as spam. Using a dedicated IP is one way to lessen the possibility of this happening. Fortunately, HubSpot offers dedicated IP add-on services […]

The Rybbon Program: Discover the Perks of Digital Rewards

The Rybbon Program Discover the Perks of Digital Rewards

We’ve talked previously about how to use rewards to improve customer feedback- and it’s value for retaining customers. Missed that post? Read it here. When it comes to simple yet useful business rewards, it’s hard to go wrong with gift certificates and discount coupons. Nearly every retailer and service provider offers gift cards with different […]

SMS Automation vs Email Automation

SMS vs Email with Anticipated Digital

SMS and email are some of the most effective electronic marketing strategies in the market today. These two methods have been proven to be both effective and reasonably priced for marketers worldwide. Unsurprisingly, small and large business owners alike invest in these marketing strategies to promote their brands. They can be used together or independent […]

Top 7 Conversion Rate Optimization Techniques

Conversion rate optimization (CRO) is an ongoing process that helps you increase the number of visitors who turn into paying customers or subscribers. It’s key for businesses because this will increase the number of sales made on your website and drive more revenue for your company. You can improve conversion rates by learning the best […]

How To Use Rewards To Improve Customer Feedback

Anticipated Digital Customer Rewards Programs

Customer approval is an undeniably important part of any business. After all, there would be no business without customers. Globally, consumers have high expectations of a business’s customer services. Should you live up to their expectations, they are likely to tell others about their positive experience with your business. Likewise, failing to meet consumer demands […]

Top 7 Marketing Automation Ideas for B2B Companies

Top 7 Marketing Automation Ideas for B2B Companies

For B2B companies, retaining engagement and ensuring a steady stream of customers are priorities. However, these tasks are easier said than done, as they both require a lot of effort from the company. Advancements in automation have significantly reduced the effort required to stay on top of things — in fact, marketing automation can help […]

What is Headless WordPress?

As you probably already know, WordPress is a CMS or content management system. What you may not be aware of is that WordPress can also now be used as a headless CMS, and there are many advantages available for your business if you do choose to use it this way. A topic that we will […]

How To Increase Conversion Rates – An Austin Expert’s Guide

If you have an online presence, you want to make sure that it’s actually doing something for you. You don’t just want them to visit your website. You want them to buy your product. Turning a visitor into a customer is known as a conversion, and Anticipated Digital can help you attract more customers with […]