7 Reasons We Recommend WordPress for Automation
Are you getting overwhelmed with running your business and are looking for ways to automate processes that are usually a time sink? Then consider taking advantage of the automated features offered by WordPress. It saves time, cuts costs, and increases the bottom line.
34% of the world’s websites are powered by WordPress, which makes it the most popular website management platform. It allows for a lot of customization using plugins and there are more than 48,000 available. Plugins are pieces of software that extend WordPress functionality allowing for automation.
Ease of use is one of the biggest attractions of WordPress. Non-tech savvy users can create a website that meets their needs without a website engineer. You can even install WordPress in as short as 5 minutes.
Furthermore, the popularity means there is a lot of support for the platform. You can find solutions to common problems and the plugin library is constantly growing.
Why WordPress automation matters
WordPress automation provides several advantages that ultimately improve the running of your business. It also allows you to scale a business to new heights. Here are a few reasons to opt for WordPress:
Productivity: productivity can become a problem as the demands of an expanding business grow. Computers are an efficient way to complete tasks that decades ago would be arduous, but the rise of IT has actually increased the number of tasks that need to be completed.
Automated platforms like WordPress can alleviate the burden of mundane tasks thereby improving productivity.
Cost reduction: automated processes can improve the profitability of a business by reducing costs. For example, generating meta tags for every webpage can be a repetitive task that wastes precious man-hours. WordPress allows this task to be completed using plugins so that SEO specialists can get on with other important tasks.
Reliability: human error can lead to important tasks being overlooked, which can disrupt key processes. It’s especially easy to mess up assignments that are repetitive and boring. Fortunately, these are the type of tasks WordPress automation can handle.
7 Noteworthy WordPress automation features
- CRM systems
WordPress is no longer a platform for just posting blogs. It’s becoming increasingly more powerful and can now support the integration of a CRM system. Several plugins allow you to integrate a CRM system. Some of these include DX Sales CRM, WP ERP, Zero BS CRM, Upi CRM, WP, Fusion, and WP-CRM System.
CRM plugins track every interaction with the customer allowing you to increase profitability per customer. CRM makes customer retention easier since you can look at data to figure out where key opportunities lie. You can increase profits by 25% with customer retention so it’s a no-brainer.
CRM systems can set you back hundreds if not thousands of dollars. However, the ROI of such systems means the investment is a no-brainer. The advantages can improve profitability to new heights that would not be possible without a CRM system.
- Website backups
Website owners must back up their website to avoid catastrophic damage that can set a business back. Files may get accidentally deleted or there might be a security breach that causes data loss. Being ready for the worst is better than scrambling when disaster hits. It’s similar to insuring commercial property that you own against natural disasters. It’s unlikely to happen, but if it did you’d want to know that you’re financially safe.
WordPress plugins allow for the automatic backup of your website. You can set the intervals backups are executed and the type of data that’s backed up. The functionality depends on the specific plugin you’re using for the task.
The top website plugins to use include UpdraftPlus, VaultPress, BackupBuddy, BoldGrid Backup, and BlogVault. Check each one out to discover the plugin that best matches your expectations.
The more software a business uses the more maintenance tasks are required to keep them updated. Outdated software doesn’t perform optimally and can be a security risk. Ideally, updates should be applied as soon as they are released. You can check if any updates haven’t been applied using the WordPress interface and going to the updates menu. There is a button for checking updates and it tells you the last time updates were checked for.
WordPress automatically updates themes and plugins without requiring input from you. You can also download plugins to monitor updates. Easy Updates Manager is a good choice for this task. It also allows you to apply updates manually if you are having technical difficulties.
Do you want to offer a membership subscription to your customers using an automated approach? Then WordPress plugins are the way to go. WordPress allows for sophisticated membership setups with several tiers, payment gateway integration, e-mail, and different pricing plans.
The functionality depends on the plugin you use, but generally, they allow for a lot of customization. For example, the Simple Membership plugin offers action and filter hooks to allow developers to customize. Check the plugin you’re interested in to see if it offers the functionality for your preferred membership setup. Ideally, the system should accept new members and give them access to the features they pay for without much interaction from your end.
Other membership plugins you should be aware of include MemberPress, LearnDash, Teachable, and Restrict Content Pro. Examine the user interface and integration options to make sure it’s a plugin that can work with your business.
SEO is a process that requires a lot of mundane tasks such as creating meta tags or checking for broken links. WordPress plugins can automate a noteworthy chunk of SEO by the click of a few buttons.
There is no shortage of SEO plugins, but Yoast SEO still ranks among the best. The free version provides some basic features, but if you’re a serious business, then take the plunge with the premium version. It offers several useful features:
- Keyword optimization by offering synonyms and related keywords worth targeting
- Schema.org data is added allowing Google and others to know what your page is about
- Warns you when content is outdated
- Reliability checks are performed to make sure your content is easy to read
- Helps avoid duplicate content
- Updated for Google’s algorithm
- Internal linking suggestions
- Avoids 404 Not Found pages by redirecting
These features are just an example of what Yoast SEO can do for you. Other SEO plugins can also perform these features and bring their own unique twist to the table. Alternatives to check out include All in One SEO Pack, The SEO Framework, SEOPress, and SEO Squirly.
Performance monitoring is an essential business function that allows you to figure out what’s working and what isn’t. For example, it takes 3 seconds for visitors to become impatient and leave your website. Therefore, you’d want to know if any webpage takes longer than 3 seconds to load.
Performance monitoring allows weak spots on your website to be spotted. The plugin may correct the problem itself or draw your attention to the problem and give you suggestions on what you can do. Investing in performance monitoring can improve user experience, reduce bounce rate, and increase your standing in the SERP’s.
The performance monitoring plugins you should be interested in include JetPack, Uptime Robot, Manage WP, and Super Monitoring. The best plugins provide visual aids that give you a bird’s-eye view of your website at a glance. It’s ideal if you don’t have time to check the performance of each page individually.
- Payment Collection
There are a lot of tasks to complete daily for a successful eCommerce website. Everything from coming up with new promotional campaigns to attracting more market share. Therefore, it’s a huge advantage that WordPress allows for automatic payment collection.
There is no need for you to perform sensitive tasks such as collect credit card data or deposit a check. Payment gateways can be used to automate the entire process so it’s another load off your mind.
Noteworthy WordPress payment gateways include PayPal Payments Pro, Stripe, 2CheckOut, Authorize.net, and Braintree. Ideally, you should cater to every customer that wants to buy from you. Therefore, choose a payment gateway that allows the highest percentage of your customers to make a payment.
The automated features mentioned in this article are just part of the picture. There are many more you can take advantage of to simplify the daily running of your business. WordPress automation can increase productivity, simplicity, and raising the bottom line.
WordPress took 112 person-years to build based on the Open Hub’s Project Cost Calculator. It has the biggest following and support of any content management system. Therefore, you can trust that it offers the most automated way of handling daily business tasks.