Running a business is all about progress and productivity. Productivity drives progress, while progress drives results. It’s a consistent cycle that companies use to enhance their workflow and work toward their goals. With the advancement of technology throughout the years, several types of tools and resources have become available for companies to utilize as they […]
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Every call an office makes or receives is assigned to a particular stage in the buyer’s journey. This is why the quality of your phone calls — and the remainder of your customer service experience — is so crucial. To provide an exceptional customer experience, your sales professionals and support personnel must be capable of […]
Roughly 80% of business leaders made the move towards improving the automation of many of their business practices. Done correctly, automation can increase productivity by as much as 14.5% while also reducing the cost of marketing by 12.2%. From marketing to sales, automation can increase your company’s profitability in almost every portion of your business by […]
If you own a business or engage in email marketing, you’ll want your emails to arrive safely in your recipients’ inboxes. The last thing you want is for them to end up as spam. Using a dedicated IP is one way to lessen the possibility of this happening. Fortunately, HubSpot offers dedicated IP add-on services […]
We’ve talked previously about how to use rewards to improve customer feedback- and it’s value for retaining customers. Missed that post? Read it here. When it comes to simple yet useful business rewards, it’s hard to go wrong with gift certificates and discount coupons. Nearly every retailer and service provider offers gift cards with different […]
Ever since the technology that allowed for the creation of advanced selling systems emerged, the process of generating revenue and increasing its growth in the 21st century has changed significantly. The model for commerce has progressed to the point where traditional systems for managing processes, people, and assets have become inadequate in terms of supporting […]
Conversion rate optimization (CRO) is an ongoing process that helps you increase the number of visitors who turn into paying customers or subscribers. It’s key for businesses because this will increase the number of sales made on your website and drive more revenue for your company. You can improve conversion rates by learning the best […]
HubSpot and Salesforce are both powerful Enterprise CRM platforms. We break down the pros and cons to help you make an informed decision.
What is SEO, why do you need it, and how does it help your business? We’ll outline the basics of SEO for you.