SEO Basics – The Ultimate Guide for Beginners

To the unfamiliar, search engine optimization or SEO can feel akin to learning a foreign language. Don’t worry, SEO is more straightforward than it appears, and the benefits of familiarizing yourself with it are incredibly lucrative. If you can successfully integrate SEO principles into your site, you can expect to stand out in search engine […]

Using Search Intent to Boost SEO Performance

Search intent is a commonly ignored aspect of search engine optimization that should attract more attention. Misunderstanding search intent can cause you to go after the wrong keywords, not optimize your sales funnel correctly, and get nowhere in the SERP’s. Getting it right can lead to a dramatic SEO performance boost that gives you a […]